Position Objective
To drive the digital transformation of the company’s app and website by optimizing user experience, analytics, and performance through technology, data, and customer insights. This role bridges marketing, product, and technology to ensure that every digital touchpoint supports the overall transformation roadmap and enhances customer engagement.
Key Responsibilities
Digital Experience Management
- Oversee website and mobile app content, structure, and functionality using available resources
- Collaborate with Product Management and IT for feature planning, testing, and release coordination.
- Monitor and optimize UX (User Experience), load performance, and navigation flow across digital platforms.
- Conduct periodic audits to ensure SEO (Search Engine optimization)/ASO (Application Stores Optimization) compliance and best-practice implementation.
Transformation Enablement & Process Alignment
- Act as a bridge between digital transformation, product, and technology teams to ensure a unified transformation strategy.
- Identify process gaps and digital experience improvements for automation and scalability.
- Support the rollout of any new digital tools or integrations
- CRM (Customer Relation Management)
- CDP (Customer Data Platform)
- loyalty platforms
- etc…
Analytics & Data-Driven Insights
- Manage dashboards and performance tools example: GA4 (Google Analytics 4).
- Track KPIs for app and web performance: engagement, conversion, retention, and satisfaction.
- Deliver actionable reports that guide product, loyalty and UX decisions.
User Journey Optimization
- Map digital journeys and identify friction points across app and web touchpoints.
- Implement A/B testing and experience personalization to improve user flow.
- Ensure a consistent brand and experience alignment with MARCOM campaigns.
Cross-Departmental Collaboration
- With Product Management: Align digital feedback, analytics, and feature testing with roadmap priorities.
- With IT: Coordinate development sprints, integrations, and bug-fix releases.
- With MARCOM: Ensure brand consistency and campaign execution across digital channels.
- With UX/UI: Validate wireframes, prototypes, and user feedback loops for digital assets.
Qualifications
Education:
• Bachelor’s degree in marketing, Computer Science, Digital transformation, or related discipline.
• Professional certifications preferred:
– Google Analytics / GA4
– Firebase / Appsflyer / Tag Manager
– SEO/ASO or Web Performance Analytics
Experience:
• 3–5 years in digital transformation, Digital product management, or app/web management roles.
• Proven track record in cross-departmental digital coordination.
• Hands-on experience with analytics, tagging, and CMS (Content Management System)/DXP (Digital Experience Platform) platforms.
• Familiarity with marketing automation, CRM, and customer data integration.
Skills & Competencies
Technical: CMS/DXP management, App Analytics, GA4, Tag Manager, HTML basics
Transformation: Process mapping, Automation alignment, Journey optimization
Analytical: KPI reporting, A/B testing, Data interpretation
Collaboration: Cross-functional coordination (IT–Product–MARCOM–UX-etc.)
Soft Skills: Strategic thinking, project ownership, analytical mindset, communication
Languages: Arabic, English (professional), Arabic
Preferred Industry Background
• Telecom, ISP, Technology, or Digital Services sectors.
• Exposure to Portal Management, e-commerce, loyalty programs, or customer experience platforms.